This photo was taken by photographer David Kirby, for United Colors of Beneton.
This advertisement was to promote awareness of aids and its consequences.
The image clearly dipicts a member of a family seriously hospitalized and almost in his last stages of life, due to aids.
The hidden propaganda is to evoke fear and promote safe sex.
1 comment:
Good analysis. Benetton was always known for pushing the envelope with its ads.
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